Crowdsourcing

Crowdsourcing is the definition of what Ad Lab is trying to do.

By definition, it is the practice of obtaining information or input into a task or project by enlisting the services of a large number of people, either paid or unpaid, typically via the internet.

In laymen's terms - Anyone holding an Ad Lab NFT can contribute as much or little as they would like to the ongoing projects. Key contributions will be rewarded with equity but like we'd say back home, "everyone can't win the trophy," so if you're only contributing a little you probably won't get a lot.